Product Strategy & Discovery

Get rid of the guesswork so you can confidently move forward with product plans. We’ll uncover user needs and focus on business goals to develop a strategy that aligns teams to create products that serve and delight. Then we’ll narrow in on new solutions and create a product roadmap that sets the stage for successful delivery.

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Narwin holding a compass while staring at the night sky and coming up with an idea
  • Expert Guidance? Check!

    Gain more than a decade’s worth of experience designing, developing, and deploying custom software baked into your discovery.

  • Human Centered? Check!

    How do you make something people really care about? You let user research and insights drive what you do now, and next. We’ll help make sure you’re solving the right problems for the right people just in time and in just the right way.

  • Faster Time to Success? Check! Check!

    With a solid product vision all laid out you can keep everyone aligned from start to finish — so all those great features and ideas make their way from the clouds down to earth into design production and development.

Product Strategy Consulting

Wrestling with questions of “buy vs. build”? Need help figuring out how to prioritize customer feature requests and stakeholder ideas? Our consulting engagements provide guidance, strategy, and product planning in bite-sized chunks (a few hours to a few sprints).

  • Research Plan
  • Personas
  • Requirements Gathering
  • Comparative Analysis
  • Stakeholder Interviews
  • Journey Maps
  • Product Assessment
  • Co-creation workshop
  • User Interviews
  • Business Model


For projects requiring in-depth user research, collaboration across multiple business groups, iterative prototyping, and a deeper understanding of technical “unknowns” to define the digital product. (These engagements start at four weeks and go up from there depending on your particular project needs.)

  • Generative User Research
  • Product Strategy
  • Feature Prioritization
  • Idea Generation
  • Competitive Landscape
  • Product Definition
  • Rapid Prototyping
  • Concept Validation
  • Stakeholder Workshops
  • Ethical Considerations

There's a lot of strategic thinking baked into DockYard’s process. From the very beginning, they're just kind of end-to-end. As a design firm, they have a very strong focus on the end user. We can come to them with a vision of what the product has to do, but they're very disciplined about helping us think through various segments of users and how each would use our application.

Founder & CEO
IT Startup

Other Services

Deep Insights. Soaring Ideas.

Our services cover the whole digital product creation process. And we don’t just “do.” We mentor product teams all along the way to ensure they thrive long after an engagement has come to a close.

  • Product Design & Delivery

    We take product visions and add design, UX and engineering to create the complete package—reliable, scalable, sustainable, custom software that our clients and their users will love.

  • Engineering Consulting & Staffing

    Our senior engineers help clients to improve code quality, mentor their teams, or gain a little extra firepower when it’s crunch time.

Create a Positive Digital Footprint with Ethical Products

Ethical product strategy is the best-kept secret to sustainable growth. Download our Ebook to learn what it is, how it can improve your business, and how to start implementing it today.

Learn More
Strategy Guide titled Ethical Product Strategy: Your Key to Long-Term Success

Now, for the “how”

See the innovative techniques, tools, and technologies we use to help our clients gain more flexibility in how they realize their product vision.

Capabilities and Technology


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Narwin holding a press release sheet while opening the DockYard brand kit box